In Adam’s last lecture we watch part of the film Westworld which is about an advanced theme park that allows you to interact with life like robots. It had 3 different resorts to appeal to people, life size vacation spots, all fake worlds. The resorts were Westworld, Romanworld and Medievalworld. All these involve hyperreality and here are some examples that I saw while watching;
Rather than saying I married a robot, a man in Medievalworld says ‘Married a beautiful woman’ as if he truly believed he married a human.
‘The men stick out’ said the woman in Romanworld, another person referring to the robots as a living beings with a gender.
The man in Westworld finds it difficult to pull the trigger on a realistic looking man, there is hesitation but in the end he shoots the robot and it bleed just like a human would. ‘Pretty realistic, huh?’ ‘Are you sure he wasn’t?’ In the end he is still questioning whether he truly killed a man.
Uncanny Valley is the creation of something heading to hyperreality but instead of becoming something believable it becomes something that makes the viewer uncomfortable or disgusted.
Saya, the Reception Robot
Telenoid R1 Bot
Travels in Hyperreality
Two weeks ago we were given a task read an essay from Uberto Eco, Faith in Fakes. We had to read first essay Travels in Hyperreality. Which then the next we would discourse about what we had got from the essay. I think defining the word hyperreality before I starting to read the essay helped a lot. These are the two definitions that I found;
1. Exaggerated in comparison to reality: his characters are hyperreal rather than naturalistic.
2. (of artistic representation) extremely realistic in detail.
I at first reading the essay and understanding was difficult until the part about Superman and his robots, which showed the definition ‘(of artistic representation) extremely realistic in detail.’ and I started to understand more about hyperreality.
Whilst we discoursed it last week I understood more when we all gave our opinions and when Orlando Florida was mentioned I realised one of my favourite things had been turned into hyperreality! Harry Potter world is a perfect example, when something has come to life from a book series and there is life size repuclares models of Hogsmade have been made, which you can go in and get yourself a drink of Butterbeer something which was also just something in a fictional story brought to life. A personal experience of hyperreality would be when I went to the Harry Potter Studios down in London where I got to step in to the great hall, when you are in there you are not thinking “oh I’m on the movie set” its more like “oh my god.. I’m in the great hall where Harry, Ron and Hermione were… Oh look there is Dumbledore” Even if it was only his costume. Haha
Vince Frost etc
Our first brief was Editorial ‘Thinking Type’ were we chose a graphic designer/typographer from the list and then we would design a magazine article on that artists and around his/her design practice. Which needed a cover and two double page spreads, we also had to do 20 pages of research.
So first off I went through the list of designers and typographers to see which I thought I’d most like to do, so I narrowed it down to about 6 people and looked at them and their work more in depth. The two designers that stuck out to me were Vince Frost and Why Not Associates because I really like the layout of their work. Specially the us of typography by Vince Frost.
So then I had to chose between the two, so I chose Frost as I liked him most from the beginning. I started to research as much as I could to find as many pieces of his work I could, first I found his Frost* Collective website, which led me to the Big magazine I was fond of. I also went on social media to find his work where I found that he was about to release a book called Design Your Life, he had posted example of what would be in the book on Twitter and Instagram.. I was really excited about the book because of what I saw. This all helped me get in to the same frame of mind as Frost so I could create the cover and two double page spreads based on his design and layout.
I also looked at individual typographers, the two main ones I liker was Baskerville and Avenir. But as I was doing Frost and not Why Not Associates I chose Avenir to be the type that would be used through out the article about Vince.
Do see the outcome of my 20 page research I’ve uploaded it to ISSUU click the image below.
To see the Vince Frost inspired layout and design click below… I’ve also added another two double page spreads that were inspired by Vince
In this weeks lecture with Paxman we looked at Cornell note taking, which is a of organising your notes. So Adam gave us all a sheet that had; Thoughts, Ideas, Reflection, Questions, Opinion, Facts, Peers thoughts and Lecturer thoughts. Then we were paired up to go and find 2 good and 1 bad pieces if work from 1960s on words. So me and Faye went down to the library because we weren’t aloud to us the computers.
We found the book ‘100 ideas that changed graphic design’ which had some excellent designers in. First we found Saul Bass’ 1961s West Side Story which we both thought was great, we loved how he used the typography as a building with brick like font and then added stairs to the side to make the building have a fire escape which is an american style building. So that was our first good piece of work, then we found work by Vince Frost. It was one of the covers of Zembla magazine with Tilda Swinton on. We liked the use of hand written type on the orange jumper of Swinton’s with the dark background, then we liked the use of the white ‘Z’ stripe contrasting the background and how it does not cover Swinton’s face which I think gives it depth. The final piece we found that we had to make as a “bad” piece of work was by Stefan Sagmeister, which is the designer we looked at in the first lecture so we know he has some good work that we liked but sadly we found one that we weren’t to fond of because how over crowded with type and other thing it was, which me and Faye both found difficult to read not because it was in a different language but the fact the text on the people was hard to read. With all the pieces of work we found there will be lovers and haters of the work and artist because there is so many different opinions.
From what I’ve seen from the Design Your Life book by Vince Frost I can tell it’s going to be great and can’t wait to get my hands on it
Back to Paxman’s Contextual Studies, were we will now start on Contemporary art movements. We started off with a defining activity were we were in pairs and had to come up with the definition of 4 words; Contemporary – Which we all agreed meant ‘In the now’, which would relate to the art happen in the 21st century. Postmodern – Which means after Modernism, Modernism being the era of art we looked at in the previous year ‘Historical Contextual Studies’. So this will then be related to Contemporary art as it is after Modernism. Evaluation – Which is looking over work, pointing out the strength and weaknesses of work and making a conclusion. Continuum – Which a more difficult word to define, I knew the word from ‘Space-Time Continuum’ on Doctor Who and other Sci-fi Movies and TV shows. But the definition related to art was ‘were movements fit in a timeline’ Objective – the task and having an goal is one of the definitions, be the definition we needed was objective and subjective truth, which would make something that can be proven rather than subjective which is something you believe is true but it hasn’t been proven.
Then we looked at the typography by Sagmeister.
Having guts always works for me
Using different objects to spell out a sentence, using different techniques and perceptive to create type.
Self – Confidence produces fine results
Sagmeister used 10,000 bananas to create this piece, which will in time the bananas will all over ripen and this piece will turn all brown.
AIGA Detroit Poster
This is a poster Sagmeister did were he got one of his co workers to carve in to his skin, this left scars and he will be forever burdened with this text thats from a past invite.
Stefan Segmeister also relates to our ‘Thinking Type’ project, were we create a cover and 2 double page spread inspired by one of the artists on the list, one being Segmeister who is a divergent, type based artist. Whether its 3d/photography or hand drawn typography. We also reflected on a last timeline 1850 – 1959 modernism and we drew out a timeline and wrote the art movements and the artist or other things related to that year, also recapped on the typography side of the modernist era.
In last weeks lesson we had a very fun session were we got to play a game simpler style/layout to Monopoly, made up by Adam Paxman were we would recap on all the art movements and history we looked at through 1850 to 1959, the Modernist era. We would get a question when we landed on a piece of art or person and if correctly answered we would then own that location and get a yellow token. At the end of the game the person with the most tokens would win. I have to say the best ‘man’ did win, which was me! Yay!
Overall I loved the game and it helped with reflecting back on what we had done previously and reminded me of things that I had forgot or weren’t sure about. Also there was a few Red Herring thrown in there that got me too.
In Shirley’s lesson we continued to complete our house rules that are going to be going around our studio! I am the creative director of this project and I will be doing any of the final changes on everyones work if need. Getting inspiration from the book ‘Change Your Mind: 57 Ways to Unlock Your Creative Self’ by Rod Judkins gave me a new idea for the layout and how it’ll will all look like, instead of the first idea of the black board with chalk, I decided to have colourful pieces and different type to make up the quotes. This is like the work done by Anthony Burrill
So Shirley and I wrote some ‘House Rules: Rules…’ and placed it on the board so everyone could see, even though I think a few didn’t even look at the board….
Once everyone had finished their quote I asked them to print them off in the 6 colours I choose and I put the one I like on one board and the other on a different, then me and Shirley wrote some changes that need to be added on the work. Next week I’ll ask my peers to make the changes and once they have I’ll make some finalization on them and choose the colours they will be in, I don’t want one colour to be used more than twice, so I might have to adjust some of the colours so they look better with the quotes.
This is my terminology of type showing San Serif, Serif, Leading and kerning, and what they are and how I’ve used it on my House Rules.